Picturing Texts on the web

The site I chose to analyze is http://mgoblue.com. I frequent this site to get all the latest Michigan football happenings, as well as keep up with the men's and women's hoop squad. They just recently changed this format of the site to bring it into the 21st century and it definitely has a better sense of balance. Before, all the important links were aligned to the left and the entire right side of the sight was sort of empty. Now there are headlines, features and pictures to the left, schedules and poll results in the middle, and videos and external links to the far right. As a result of spreading things across the page, not as much scrolling up and down is needed to view all the information on the page. As far as comparison and contrast are concerned, there is much of both. Right off the bat you notice the contrast of numerous shades of blue, accented with white and maize colored links. Different categories are listed side by side across the top (under the advertising, of course), which basically gives each division equal status, since none of them are higher or lower than another on the page. I don't see any metaphor being embodied but maybe they updated their site because they updated their head coach... it's obvious one update has worked more in their favir than the other.